The reason most people never win is because they are afraid to lose, they are not rich because they are terrified of losing ..winners are not afraid to lose, on a second thought they are, because everybody as a fear....like every behaviour, fear can be unlearned or mastered. Successful people have grown to master their fear, and they've also learned that failure is most time a part of the process of success....the truth is people who try to avoid failure, never make it big...all they try to do is not necessary not to succeed, but not to fail. Shockingly most people who try to avoid failure, will inevitably avoid success.....because most times failure is success in disguise. Learn to manage risk, not avoid them. Who has ever tried doing something new and never had a setback. Remember, we all have fears, its how we handle our fears that matter.
  Perception is of importance, don't be gullible, you might wanna try something else if you arent  breaking through....you must understand what really motivates you to persevere in your endeavor